The VGP Blog

3 Tips For Using Social Media To Recruit

Date posted: July 17, 2013

Recently the recruiting process has become less about the cover letter and resume, and moving more towards pre-screening via social media profiles and testing how well applicants perform during behavioral-based interviews. All in the name of bringing together the right fit for both the candidate and the company, as numerous studies have shown the bottom-line benefits of hiring for a good fit.

Where formalized words and listed out experience falls short, social media profiles intact with pictures, interests, and opinions fill in the voids to create a more comprehensive view of applicants before they even walk in the door.

When it comes to recruiting with social media, here are three best practices to be mindful of:

  1. Know what you’re looking for – different candidates are active on different social platforms. To maximize efficiency be sure you’re searching on the appropriate platform for the line of work you’re trying to fill. A 2012 Jobvite study revealed that 92% of US companies were using social recruiting at the time, with LinkedIn as the primary platform, followed by Facebook then Twitter.
  2. Seek out niche groups and communities – posting job openings on social platforms has not shown to be effective when looking for specialized candidates; instead focus efforts on prospecting those who actively engage in niche communities related to their industry. This also demonstrates a prospects passion and enthusiasm for their line of work. Here are some statistics from Jobvite to get you feeling optimistic:
  • More than 7 out of 10 employers have successfully hired a candidate through social media. This is up 63% from 2011.
  • 43% of employers say the quality of applicants has improved
  • 20% reported it takes less time to hire when using social media

        3. Check for recently updated and/or active profiles – an updated or active profile indicates the person is more likely looking for work. According to Jobvite, 2012 studies reveled:

  • 88% of all job seekers have at least one social profile; 64% have two
  • 69% of employed Americans are actively seeking or open to a new job

Take the guesswork out of your hiring process and give the experts a call! Valor Group Personnel actively recruits across multiple social media platforms, seeking out the best fits for your growing business.